Last Thursday I presented at the Southeastern Accounting Show. My topic was "Leveraging Today's Employment Market." The speech focused on hiring best practices as documented in my forthcoming book (MATCH). I also outlined some of the staffing strategies that companies are utilizing to combat these economic times.
During the presentation I got many questions from members of the audience. I tried to answer all the questions thoughtfully with a genuine desire to bring value to those in attendance. But after some self-evaluation I believe I could have been more thorough in three cases. I thought the blog would be a format to delve deeper into this trio. The first of these questions concerned Corporate Culture.
The MATCH process is built upon the concept that understanding Corporate Culture is critical in setting the foundation of a hire. In helping companies to establish this best practice I’ve identified 8 Dimensions of Corporate Culture. During my presentation I got no argument that this was the case in a “for profit” environment. Where the questions arose was in regards to non-profit organizations.
As a reminder, I’ve listed the 8 dimensions of Corporate Culture and the guiding questions as noted in the scorecard:
1. Decision-Making
Guiding question: How are decisions generally made – by consensus or by leadership?
2. Communicating
Guiding question: How do people relate to each other: in a formal and detached way, or in a more informal, personable way?
3. Procedures
Guiding question: Do you value consistency of procedures (i.e., are you organized around roles) or flexibility (i.e., are you organized around talents and skills)?
4. Innovation
Guiding question: Does your company innovate and develop revolutionary products, or does it stick to its core offerings, progressing in steady stages?
5. Employee Makeup
Guiding question: Are employees people who seek meaning in their work or are they a resource hired to do what the company wants them to do?
6. Teaming
Guiding question: Do you reward individuals for what they contribute to groups, or do you reward groups for how they nurture individual development and initiative?
7. Winning
Guiding question: Is your company a world of competing rivals, or a world of cooperation and partnerships?
8. Profits
Guiding question: How much emphasis does your company put on short-term shareholder value versus long-term economic value for all stakeholders?
It was this 8th dimension of Corporate Culture that was asked about in my seminar. Since non-profit organizations do not concern themselves with profit, what is the 8th dimension of Corporate Culture to be replaced with? What takes the place of profit orientation when profit isn’t a factor? After all, a non-profit by definition doesn’t focus on the bottom line. They are mission driven vs. profit driven.
I have been thinking about this question ever since my presentation. In all honesty, I am not sure I still have the best answer. However, I think that my thinking is approaching the truth.
My answer is based upon my 13 years on the board of TECH CORPS Georgia -- a non-profit dedicated to bridging the digital divide and keeping computers out of land-fills. Referring back to that experience I believe that the 8th dimension of Corporate Culture in non- profit is capital resources – with the guiding question ranging across a spectrum of direct vs. indirect focus upon those resources.
So, on the score card of a non-profit the 8th dimension of Corporate Culture would be evaluated as follows:
8) Capital Resources
Guiding question: How much emphasis does your non-profit organization put on the direct need for capital versus a non-direct focus on capital?
In other words, is the non-profit organization one where all shareholders are asked to focus directly on fundraising, or is the organization one where fundraising is not a concern for those working for the non-profit.
I welcome any thoughts you’d like to share on this matter. I plan on continuing my thoughts on this matter – researching and asking my friends within the non-profit world what they believe. In the meantime I will provisionally replace “profit” with “capital resources” when it comes to evaluating the corporate culture of non-profits. After further investigation we will decide if it is indeed the 8th dimension. |